Director, Digital Marketing

Job Locations US-NJ-Jersey City
Job ID
2018-1094
# of Openings
1
Category
Marketing

Overview

Entrepreneurial Spirit, Rooted in Tradition. At Mitsubishi Tanabe Pharma America, Inc. (MTPA), we can tout a storied reputation more than 300 years in the making. Our parent company, Mitsubishi Tanabe Pharma Corporation, is a research-driven pharmaceutical company with global reach – and one of Japan’s oldest and most respected companies.

 

With the recent FDA approval and availability in the U.S. of RADICAVA® (edaravone), a treatment option for people diagnosed with amyotrophic lateral sclerosis (ALS), MTPA is rapidly expanding our operation across all functional areas to launch this new product in the U.S. market. Concurrently, the company is expanding its research efforts and exploring collaborations with partners to discover and bring treatments to market for unmet medical needs including orphan diseases. We currently seek motivated professionals who share our vision of scientific excellence, innovation, and unwavering dedication to improving the lives of patients. 

 

The Director, Digital Marketing is responsible for developing and leading a comprehensive digital marketing program for current and future MTPA products and product portfolios. Incumbent will work closely with product teams to develop and execute digital marketing strategies that promote brand and company goals. As an in-house expert on digital marketing, the incumbent will provide guidance throughout the product lifecycle: pre-launch activities, digital advertising, digital marketing launch plan, strategic/tactical launch process execution, and followed by ongoing post-launch digital marketing. Incumbent will provide ongoing measurement and optimization at each stage.

 

To perform successfully in the role, the incumbent will contribute in-depth digital marketing expertise, work closely with internal stakeholders up to senior levels and external partners (including creative agencies), with the capacity to develop a staffing/resourcing plan to support the needs of the business. This position offers an extraordinary opportunity for individuals interested in building a US company with immediate opportunities in Neurology, CNS disorders and therapeutic areas with high unmet needs, while working with a cross-functional team rich in exceptional talent.

 

Responsibilities

  • Leads the development of digital marketing analysis and strategy, with target outcomes, to achieve business/product goals, presenting plans to senior leadership/other stakeholders as needed to win buy-in.
  • Leads the development of tactical plan(s) that will achieve the goals set forth in the marketing strategy.
  • Continually monitors/analyzes digital trends and technologies that impact the lives of consumers/patients, caregivers and HCPs; identifies and introduces digital marketing innovations to the organization.
  • Works cross-functionally, potentially with multiple product teams, to help teams develop and evolve digital marketing ideas that promote brand goals while ensuring strict compliance with pharmaceutical industry marketing regulations and guidelines.
  • Adapts a flexible stance as part of a nimble, entrepreneurial organization. Collaborating with product teams, develops digital strategies for multiple audiences (e.g., patients, caregivers, HCPs) and for various products throughout all product lifecycle stages (pre-launch through ongoing marketing of mature products).
  • Develops a staffing/resourcing plan for the digital marketing function to ensure Mitsubishi Tanabe Pharma America is recognized as among the industry’s best.
  • Establishes and communicates Key Performance Indicators (KPIs) both to internal staff and external partners/agencies. Provides continuous monitoring/reporting/optimization against KPIs.
  • When appropriate, identifies new external partners and collaborates with sourcing function on contract negotiations to write contracts sensitive to bottom-line business goals.
  • Performs effective vendor management; ensures appropriate balance of internal and external resources to drive digital campaign execution in a way that achieves best ROI.
  • Provides post-campaign analysis; identifies digital marketing “best practices” and helps disseminate them throughout the organization and identifies areas for improvement on subsequent campaigns.

Qualifications

  • Bachelor's degree required
  • MBA or Graduate level degree preferred
  • Minimum of 15 years of progressive experience in the Pharmaceutical/Biotech industry in Marketing, Market Access, Sales, or Business Development, preferably in both small and large companies
  • Minimum of 10 years of Pharmaceutical Marketing specifically, with at least 7 years of recent in-depth experience in digital marketing  
  • Outstanding business acumen, leadership, business case development, and budget management skills; demonstrated ability to drive profits and maximize ROI
  • Deep understanding of current digital and social media landscape with proven ability to develop and execute a strategic and tactical digital marketing plan
  • Possess existing strong relationships and positive reputation with vendors and agencies, particularly those with extensive digital media expertise, and a track record of successfully leveraging agencies to maximize efficiency and brand performance
  • General knowledge of commercial agreements and intellectual property issues
  • Leads by example, displaying integrity, collaboration, accessibility, adaptability, sound judgment/decision making, and an entrepreneurial, solutions-oriented attitude
  • Demonstrates responsiveness, attention to detail, and follow-through coupled with ability to prioritize/multi-task effectively
  • Use analytical/strategic skills to synthesize complex information, distill critical insights to inform commercial assessments, and translate to tactical level
  • Excellent written/verbal communication and presentation skills
  • Highly proficient in MS Office; skilled at using Excel to develop pharmaceutical product forecast models and quantitative analyses
  • Working knowledge and understanding of the Pharma industry, broad therapeutic areas/disease states, drugs/treatments, and related regulatory, commercialization and compliance requirements
  • Willingness to travel 20% domestically and internationally

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