Entrepreneurial Spirit, Rooted in Tradition. At Mitsubishi Tanabe Pharma America, Inc. (MTPA), we can tout a storied reputation more than 300 years in the making. Our parent company, Mitsubishi Tanabe Pharma Corporation, is a research-driven pharmaceutical company with global reach – and one of Japan’s oldest and most respected companies.
With the recent FDA approval and availability in the U.S. of RADICAVA® (edaravone), a treatment option for people diagnosed with amyotrophic lateral sclerosis (ALS), MTPA is rapidly expanding our operation across all functional areas to launch this new product in the U.S. market. Concurrently, the company is expanding its research efforts and exploring collaborations with partners to discover and bring treatments to market for unmet medical needs including orphan diseases. We currently seek motivated professionals who share our vision of scientific excellence, innovation, and unwavering dedication to improving the lives of patients.
The Director, Digital Marketing is responsible for developing and leading a comprehensive digital marketing program for current and future MTPA products and product portfolios. Incumbent will work closely with product teams to develop and execute digital marketing strategies that promote brand and company goals. As an in-house expert on digital marketing, the incumbent will provide guidance throughout the product lifecycle: pre-launch activities, digital advertising, digital marketing launch plan, strategic/tactical launch process execution, and followed by ongoing post-launch digital marketing. Incumbent will provide ongoing measurement and optimization at each stage.
To perform successfully in the role, the incumbent will contribute in-depth digital marketing expertise, work closely with internal stakeholders up to senior levels and external partners (including creative agencies), with the capacity to develop a staffing/resourcing plan to support the needs of the business. This position offers an extraordinary opportunity for individuals interested in building a US company with immediate opportunities in Neurology, CNS disorders and therapeutic areas with high unmet needs, while working with a cross-functional team rich in exceptional talent.
Willingness to travel 20% domestically and internationally