Mitsubishi Tanabe Pharma

  • Sr Manager, Patient Marketing

    Job Locations US-NJ-Jersey City
    Job ID
    # of Openings
  • Overview

    Entrepreneurial Spirit, Rooted in Tradition. At Mitsubishi Tanabe Pharma America, Inc. (MTPA), we can tout a storied reputation more than 300 years in the making. Our parent company, Mitsubishi Tanabe Pharma Corporation, is a research-driven pharmaceutical company with global reach – and one of Japan’s oldest and most respected companies.


    With the recent FDA approval and availability in the U.S. of RADICAVA® (edaravone) MTPA is rapidly expanding our operation across all functional areas to launch this new product in the U.S. market. Concurrently, the company is expanding its research efforts and exploring collaborations with partners to discover and bring treatments to market for unmet medical needs including orphan diseases. We currently seek motivated professionals who share our vision of scientific excellence, innovation, and unwavering dedication to improving the lives of patients. 


    The Senior Manager, Patient Marketing will help develop and execute integrated marketing plans and tactics. Initially the work will focus on marketing RADICAVA™ (edaravone) though the incumbent will likely support other products/portfolios as the company’s pipeline expands. The Senior Manager, Patient Marketing will perform across the full product life cycle: pre-launch activities, marketing material creation, market research, tactical planning, patient education execution, digital marketing, and will perform duties with a high degree of independence. Marketing efforts will be directed to multiple audiences (e.g., patients/consumers, caregivers, advocates, and other stakeholders). As a senior-level marketing manager, the incumbent will be assigned marketing projects and programs with a higher level of complexity as compared to other marketing managers. The role requires close collaboration with other marketing staff and may require some oversight and on-the-job training of less senior colleagues in order to continually develop and strengthen team capabilities. The role also includes collaboration with other Mitsubishi Tanabe Pharma America functional areas as well as patients, caregivers, advocates, HCPs/KOLs, creative agencies and other external partners.


    This position offers an extraordinary opportunity for individuals interested in building a US company with immediate opportunities in Neurology, CNS disorders and therapeutic areas with high unmet needs, while working with a cross-functional team rich in exceptional talent. It also offers a unique opportunity to contribute to a budding company culture and drive innovative approaches to healthcare.


    • Develops strategic, tactical and execution plans, promotional materials, internal documents and training materials, drawing on strong project management/organizational skills to subsequently execute assigned tasks seamlessly to meet or exceed objectives.
    • Prepare patient marketing materials as needed for new assets for future Oral Radicava Formulation and ND0612 for Parkinson’s Disease
    • Works effectively and closely with other Marketing colleagues, Advocacy, Corporate Communications, Commercial leadership, market access, and external agencies/partners, creating effective, positive partnerships that ensure alignment of business needs and objectives.
    • Develops marketing materials with the Agency of Record (AOR) and works diligently within established internal processes to secure Medical, Legal, and Regulatory approval of all pieces.
    • Executes effective communications through multiple platforms including website, print, video, display, social media, key messages for clinical educators, sales representatives and other channels
    • As requested, negotiates contracts and onboards new agencies and external partners in compliance with applicable policies and regulations.
    • Performs a broad range of research-oriented duties as requested by management: competitive analysis, market trend analysis, identification of new data sources, tools, and analytics, identification of industry best practices, identification of potential creative partners, etc.
    • Attends ALS patient advocacy and professional events, as required, and effectively represents the company to a broad audience including patients, caregivers, advocates and HCPs.
    • Based on initial research and analysis, and drawing on extensive marketing experience, makes initial business recommendations/presentations to Marketing team, and potentially to other stakeholders, to win buy-in and promote continuous improvement.
    • Provides ongoing measurement against Key Performance Indicators (KPIs) with recommendations for improvement/optimization.
    • Performs other duties as required.


    • Bachelor's degree required; MBA or advanced degree in science or healthcare preferred.
    • Minimum of 7 years of work experience with at least 3 years of pharmaceutical or biotech marketing experience. Additional experience in consumer marketing, advertising, public relations, patient advocacy and healthcare education
    • Leads by example, displaying integrity, collaboration, accessibility, adaptability, sound judgment/decision making, and an entrepreneurial, solutions-oriented attitude.
    • Project management skills; proven ability to prioritize, multi-task and meet deadlines on multiple, concurrent projects.
    • Demonstrates responsiveness, attention to detail, and follow-through.
    • Strong desktop research/analytical skills.
    • Excellent interpersonal skills coupled with sensitivity for the patient’s journey; ability to interact effectively with patients, caregivers, advocates and others.
    • Excellent written/verbal communication and formal presentation skills;
    • Demonstrated ability to effectively transfer marketing knowledge and develop team capabilities is a plus.
    • Proficient in MS Office including Excel and PowerPoint.
    • Strong knowledge and understanding of the Pharma industry and regulations coupled with enthusiasm to build and share marketing expertise, including digital tactics (SEM, SEO, web, app).
    • Willingness to travel 20% domestically and internationally.


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